Master in international Business – Manager of Business Unit

WHY PURSUE A MASTER IN INTERNATIONAL BUSINESS?

Why choose the Master's degree in International Sports Business?
The Master's degree in International Sports Business - Business Unit Manager*, 100% in English and available as a sandwich course, enables students to design a global business strategy: budget and financial management, promotion of a product or service in France and abroad, team and project management.
The program offers cutting-edge expertise in sports business management, preparing future leaders to successfully navigate the global sports arena. Through a hands-on approach, students develop an in-depth understanding of the specific challenges of international business in the sports industry, while acquiring the skills needed to effectively
manage business units in this sector.

91%
Certification in 2023 (source : jury novembre 2023)

74%
Integration rate 6 months after graduation in 2021

WHAT ARE THE COMPETENCY TARGETS OF THE MASTER IN INTERNATIONAL BUSINESS?

At the end of this master's program, you will have acquired the skills to :

  • Define a business development strategy
  • Deploy and optimize business strategies
  • Manage business development projects
  • Supervise sales activities and teams

These skills will be developed around international sports business

WHAT IS THE PROGRAM FOR THE MASTER IN INTERNATIONAL BUSINESS 2024-2025?

STEERING DEVELOPMENT STRATEGY

  • Market research and competitor analysis 
  • Business development in France and/or abroad
  • Drawing up a business plan

STEERING THE FINANCIAL PERFORMANCE OF A BUSINESS UNIT

  • Financial analysis 
  • Corporate strategy and risk mapping 
  • Management control 

SALES STRATEGY MANAGEMENT

  • Marketing positioning and segmentation 
  • Digital communication 
  • Monitoring tools  and KPIs 

BUSINESS UNIT MANAGEMENT

  • Sociology of organizations
  • Fundamentals of human resources and labor law
  • Inclusive and participatory management 

PROJECT DESIGN AND MANAGEMENT

  • Design thinking and innovation 
  • Project management methodology 
  • Change management 

INTERNATIONAL SPORTS COMMERCE

  • International sports events - economic approach 
  • Sourcing international bids 
  • International negotiation 
  • International sports governance 
  • International logistics and supply chain 
  • Challenge Sport

How to become

  • Life Skills: Otherness
  • Associative action
  • Ecological transition in sport
  • Inclusion, diversity and disability

EXPERIENT AND DISCOVER

  • International Women's Rights Day:  Women in Sports
  • ESG Guest: meet prestigious guests from the world of sport
  • Peer-to-peer learning 
  • AI in Sports 
  • Communicating with the Cours Florent: managerial posture
  • Masterclass - Sports Clubs 
  • Research thesis
  • Escapes: outside the walls
  • Business English

BUSINESS DEVELOPMENT STRATEGY

  • Market intelligence and research
  • Marketing positioning and segmentation
  • Business model
  • Business Intelligence
  • Business Project

DEVELOPMENT AND OPTIMIZATION OF BUSINESS STRATEGIES

  • Product/service development strategy
  • Data Management
  • New market acquisition strategy
  • Commercial negotiation strategy

PROJECT MANAGEMENT

  • Project specifications
  • Project management and KPIs
  • Business law
  • Customer experience and innovation
  • Performance assessment

ACTIVITY AND TEAM SUPERVISION

  • Sales performance management
  • Leadership and management
  • Talent management

INTERNATIONAL SPORTS TRADE

  • Geopolitics and Sport
  • Internationalization strategy
  • Emerging sports markets
  • International sports lobbying and institutions
  • Law and international trade
  • Sustainable international sport

KNOWING HOW TE BECOME

  • Citizenship and diversity
  • Handimanagement

EXPERIENTING AND DISCOVERING

  • Climate Day 
  • International Women's Rights Day: Women in Sports 
  • ESG Guest: meet prestigious guests from the world of sport
  • International Business Project 
  • Introduction to the role of alumni 
  • Networking 
  • Research thesis
  • Business English

CAREER OPPORTUNITIES AFTER A MASTER IN INTERNATIONAL BUSINESS

Holders of the Master's Degree in International Sports Business can work as :

  • Biz Dev / Business Developer
  • Business development manager
  • Business development and sales
  • Business Development Consultant
  • Business engineering manager
  • Key account manager
  • Business Developer
  • International Sales Manager
  • Sales Manager
  • Sales Development Representative
  • Business introducer
  • Business Development Manager
  • Business Manager
  • Business engineer / Sales engineer
  • Area Manager

 

These positions offer diverse opportunities for growth and advancement within the dynamic sports industry, allowing you to leverage your expertise and experience to contribute to the success of organizations on a global scale.

ADMISSION AT ESG SPORT

For enter the 1st year of the Master's program : 

You must have completed 3 years of studies (180 ECTS) in the field of business, marketing or economics/management: bachelor's degree from a business school, bachelor's degree in business management, sales and marketing...

For enter the 2nd year of the Master's program : 

You must have completed 4 years of higher education (240 ECTS) in thefield of commerce, marketing or economics/management: 4th year at abusiness school, Master 1 commerce, Master 1 commerce international, Master 1 marketing...

A good command of English is an essential prerequisite for integration intothe program.

PRACTICAL INFORMATIONS

  • 2 years 
  • 455 hours per year 

These hours include face-to-face classes with lecturers and e-learning, group work, company projects and professional challenges, and training-related events such as conferences and meetings with professionals.

In the context of an apprenticeship, no tuition fees are charged to the apprentice.

For the fees please refer to the application form.

If you have taken similar training elsewhere, there are equivalences for certain skill blocks. See the details on our certification sheet on the France Compétences website.

This course leads to the title of ESGCV Business Development and Performance Manager, level 7, registered with the RNCP under number 36373 by decision of the Director General of France Compétences on 25/04/2022.

Bridges are available to other ESG Sport courses offering the same title and/or training.

The specific terms of your certification are as follows: Professional project, Workplace situations and Case studies.

Find out more about assessment methods on the Diplomas and Certifications page.