WHAT IS THE PROGRAM FOR THE MASTÈRE IN INTERNATIONAL BUSINESS 2024-2025?

STRATEGIC DEVELOPMENT OF A BUSINESS UNIT IN THE SPORTS SECTOR

• Market research and competitive analysis 
• Business development in France and/or internationally 
• Business plan development 

FINANCIAL PERFORMANCE MANAGEMENT OF A BUSINESS UNIT

• Financial analysis 
• Corporate strategy and risk mapping 
• Management control 

MANAGEMENT OF COMMERCIAL STRATEGY

• Marketing positioning and segmentation 
• Digital communication 
• Tracking tools and KPIs 

MANAGEMENT OF A BUSINESS UNIT

• Organizational sociology 
• Fundamentals of human resources and labor law 
• Inclusive and participatory management 

PROJECT DESIGN AND MANAGEMENT

• Design thinking and innovation 
• Project management methodology 
• Change management 

INTERNATIONAL SPORTS COMMERCE

• International sports events - economic approach 
• Sourcing international offers 
• International negotiation 
• International Sports Governance 
• International logistics and supply chain 
• Sports Challenge 

PERSONAL DEVELOPMENT: BUILDING WITH OTHERS

• Developing empathy 
• Associative project: humanitarian, environmental, or societal action 
• Interculturality and otherness 
• Ecological transition in Sports 
• Inclusion, diversity, and disability 
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ESG EXPERIENCE

• International Women's Rights Day: Women in Sports 
• ESG Guest Lectures 
• Peer-to-peer learning 
• AI in Sports 
• Effective Communication - Cours Florent: Managerial Posture 
• Masterclass - Sports Clubs 
• Thesis Methodology 
• Out-of-Classroom Experiences 

ADDITIONAL PROFESSIONAL SKILLS

• Business English 
• Internship/Apprenticeship Support 
• Student Life Counseling 
• Validation of Acquired Skills

STRATEGIC DEVELOPMENT OF A BUSINESS UNIT IN THE SPORTS SECTOR

• Market research and monitoring 
• Development strategy in France and/or internationally 
• Strategic diagnosis 
• Business Project 

FINANCIAL PERFORMANCE MANAGEMENT OF A BUSINESS UNIT

• Financial evaluation and risk management 
• Budgetary performance 
• Financial performance management of a BU 

MANAGEMENT OF COMMERCIAL STRATEGY

• Commercial and marketing action plan 
• Communication strategy and plan 
• Dashboards and performance management 

MANAGEMENT OF A BUSINESS UNIT

• Organizational audit of a business unit 
• HR strategy and recruitment 
• Talent management and skills development 
• Agile management

PROJECT DESIGN AND MANAGEMENT

• Innovation and transition management 
• Management of external providers, management, and quality monitoring 
• Management of an innovative project 

INTERNATIONAL SPORTS COMMERCE

• Geopolitics and Sport 
• Internationalization strategy 
• Emerging Sports Markets 
• Sports lobbying and international institutions 
• International law and commerce 
• Sustainable sports internationally 

PERSONAL DEVELOPMENT: PROJECTING AND TAKING ACTION

• Self-management or how to manage oneself 
• Becoming a responsible manager 
• Diversity and disability: Handimanager label from Companieros 
• Managing others, managing differences 

ESG EXPERIENCE

• Climate Day 
• International Women's Rights Day: Women in Sports 
• ESG Guest Lectures 
• International Business Project 
• Introduction to the role of alumni 
• Networking 
• Presentation Week of Skills 
• Thesis: methodology and defense 

ADDITIONAL PROFESSIONAL SKILLS

• Business English 
• Internship/Apprenticeship Support 
• Student Life Counseling 
• Certifying Evaluations