WHAT IS THE PROGRAM FOR THE MASTER IN INTERNATIONAL BUSINESS 2024-2025?

BUSINESS DEVELOPMENT STRATEGY

• Market studies
• Market segmentation and targeting
• Strategic diagnosis
  Commercial proposal

DEPLOYMENT AND OPTIMIZATION OF BUSINESS STRATEGIES

• Omnichannel strategy
• New marketing tools and targeting
• Development strategy
• Commercial negotiation tools

PROJECT MANAGEMENT

• Development of a specifications document
• Project design and dashboards
• Contract law
• Customer experience and loyalty

SUPERVISION OF ACTIVITIES AND TEAMS

• Management of the sales team
• Agile management
• Human resources strategy

INTERNATIONAL SPORTS COMMERCE

• Legacy of GESI – major international sports events
• Sourcing of international offers
• Intercultural negotiation
• International sports governance
• International supply chain
• International challenge: World Cup
• Second foreign language

DEVELOPING PROFESSIONAL AND CITIZENSHIP CULTURE

• Generative AI
• CV workshop
• Ecological transition in sports
• Inclusion, diversity, and disability

EXPERIMENT AND DISCOVER

• Women in Sports Day
• ESG Guest: meeting with prestigious guests from the sports world
• AI in Sports
• Communication skills with the Florent course: managerial posture
• Master class - Sports Clubs
• The escapes: out-of-the-walls activities
• E-business Game

BUSINESS DEVELOPMENT STRATEGY

• Market research and monitoring
• Positioning and marketing segmentation
• Business Model and Business Intelligence
• Thesis methodology

DEPLOYMENT AND OPTIMIZATION OF BUSINESS STRATEGIES

• Product/service development strategy
• Data Management
• New market acquisition strategy
• Commercial negotiation strategy

PROJECT MANAGEMENT

• Specifications document
• Project management and KPIs
• Business law
• Customer experience and innovation
• Performance evaluation
• Business Project

SUPERVISION OF ACTIVITIES AND TEAMS

• Commercial performance management
• Leadership and management
• Talent management

INTERNATIONAL SPORTS COMMERCE

• Sports and geopolitics
• Internationalization strategy
• Emerging sports markets
• Lobbying in the sports industry
• Calls for tenders in the sports industry
• Sustainable sports internationally
• TOEIC goal

DEVELOPING PROFESSIONAL AND CITIZENSHIP CULTURE - Debate Café

• Citizenship and diversity
• Handimanagement

EXPERIMENT AND DISCOVER

• Climate Day
• ESG Guest: meeting with prestigious guests from the sports world
• Networking
• The escapes: at the heart of Sport Business
• Generative AI: practical workshop